Recent News

HBBTV Association Joins Forces With Smart TV Alliance

Combined Organization to Drive OTT Innovation to 100 Million Devices Read more...

Smart TV Alliance's mission is to create a large and productive ecosystem for Smart TV application development that gives manufacturers a faster path to more and better TV applications, enables developers to write applications once for many different platforms, and provides consumers with a rich source of content and services.

Smart TV Alliance's open HTML-based solutions ensure flexibility and allow partners to select their own preferred technology to create interactive experiences. This gives Smart TV Alliance partners freedom from 'tight grid' developments

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Build once, run everywhere. The SDK supports a simple yet great looking interface to give a perfect connected device experience. Products supporting the Smart TV Alliance's specifications will be able to run your apps.

Download SDK Specification

Solution Providers

Interact with consumers in the comfort of their own homes via Smart TV Alliance. Our Smart TV Alliance partners bring their services straight to the TV screens of customers, resulting in direct and close contact with viewers.

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Our Members

Smart TV Alliance invites new members to participate in and influence Alliance activities. Community level members can participate in work groups, access draft and final deliverables, use the Alliance logo, and participate in general and annual meetings. View our Membership Benefits